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Free Interactive Resource · 2026

The website planning checklist.

Everything that goes into a website that actually performs — from strategy to launch. Check items off as you go, watch your progress, and save or print it as a PDF. Your progress is saved automatically in this browser.

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Strategy & Purpose

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Define the #1 goal of your siteSell, book clients, generate leads, showcase work, or inform
Decide your single most important call-to-action
Map the visitor journey from landing to conversion
List the pages you actually needResist bloat — every page should earn its place
List required functionalityBooking, e-commerce, forms, member area, calendar
List integrationsCRM, email marketing, payments, scheduling, analytics
Create a simple sitemap

Audience & Content

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Define your ideal clientDemographics and psychographics
Clarify your positioning and core message
Write conversion-focused copyHome, about, services, contact
Gather proofTestimonials, case studies, results and metrics
Collect brand assetsLogo, photography, video
Define a consistent brand voice
Plan an ongoing content engineBlog, newsletter, social

Design & Experience

0/7

Choose your platformWebflow, Framer, Shopify, WordPress, or custom
Establish brand elementsLogo, color palette, typography
Design mobile-first
Build a consistent design system
Keep navigation simple and intuitive
Design clear, repeated calls-to-action
Meet accessibility standards (WCAG)Contrast, alt text, keyboard navigation

Tech, SEO & Launch

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Register your domain and secure hosting (SSL)
Optimize performance / Core Web VitalsSpeed, image compression, lazy loading
Set up on-page SEOTitles, meta descriptions, headings, alt text
Add structured data (schema markup)
Make sure you're findable in AI answersClear content, schema, and authority signals
Set up analytics + conversion trackingGA4, key events
Set up lead capture + automated follow-up
Add privacy essentialsPrivacy policy, cookie consent
Test across devices and browsers
Plan post-launch maintenance and updates

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A great website starts with a plan. Work through the list — or skip the overwhelm and let's build it together.

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