TopAuthority — expertise, made legible to AI.
The
overview.
TopAuthority helps established experts become the answer AI recommends — structuring a lifetime of podcasts, talks and frameworks into a form that models like ChatGPT can actually read and cite.
This wasn't a logo, or a landing page, or an email campaign. It was all of them — one connected growth system that had to carry a single idea from first impression all the way through to a paying, well-served client.
Two websites, three funnels — a high-volume product path, a high-ticket advisory path and a referral-partner channel — plus a live workshop, automated email nurture, a ladder of offers and cohort delivery. Designed and built end to end.
The
challenge.
A brand-new category is hard to sell. “AI visibility” isn't something people already search for — so the work had to teach and persuade before it could convert.
It also had to hold together across five very different surfaces and two different platforms (Keap and Kajabi), without the seams showing. A visitor should feel one continuous brand from the first headline to their first cohort session.
Don't just build a site. Build the whole path.
One idea — “your expertise is real, AI just can't find it yet” — carried through every stage. Same voice, same system, whether you're reading a headline, an email, or an offer page.
Two sites, one system.
A brand home and a product engine — distinct jobs, one identity. Both are live; take a look.
TopAuthority.AI
The parent brand and positioning — why expertise goes unseen by AI, the advisory offer, and the founder's voice.
Visit topauthority.aiDiscovery Hub
The product site — video-led explanation, a proof-heavy case study, and the workshop entry point into the funnel.
Visit topauthority.ai/discovery-hubThe growth system.
I designed and built every stage of the funnel — from the first click to cohort delivery — across web, Keap and Kajabi.
- 01Discover
Two connected sites
WebTopAuthority.ai sets the positioning; Discovery Hub carries the product story and drives to the workshop.
- 02Activate
Live AI Visibility Workshop
WorkshopA high-signal live session that turns a curious visitor into an engaged, qualified lead.
- 03Nurture
Email nurture sequence
KeapAn automated multi-touch sequence in Keap that builds trust and reframes the problem in the reader's words.
- 04Convert
Progressive offers
KajabiA tiered ladder of offers in Kajabi — from entry product up to the flagship advisory engagement.
- 05Deliver
Learning cohorts
KajabiStructured cohort-based delivery in Kajabi that turns buyers into results — and results into referrals.
Three funnels, one ecosystem.
One brand, three distinct paths to revenue — a high-volume product funnel, a high-ticket advisory funnel, and a referral-partner channel. Each speaks to a different audience while staying unmistakably one system.
Product funnel
Experts & foundersThe core path — workshop to nurture to a ladder of offers and cohort delivery. The volume engine of the business.
Visit pageAdvisory funnel
High-ticket clientsA premium, application-led path to a private 90-day, $15K advisory engagement — a slower, higher-trust sell.
Visit pageReferral partner funnel
Resellers & partnersA channel funnel that recruits partners to refer experts for commission — turning the network into a growth loop.
Visit pageThe workshop funnel.
The typical path — from first promo to live workshop to delivery — mapped end to end. Every email, SMS, page, offer and portal below was designed and built by me across Keap, Zoom and Kajabi.
- 01AwarenessLanding page
Workshop landing page
A dedicated promo page that frames the live workshop and captures registrations.
- 02Promotion
Promo invite sequence
A timed, multi-touch invite campaign that builds toward the live date — ending with a “going live now” push and direct Zoom link.
9 emails · 3 SMS - 03Registration
Reminders to registrants
Confirmation plus a reminder cadence engineered to maximize live show-up rate.
3 emails · 2 SMS - 04Live event
Zoom
Live workshop
The high-signal live session, delivered over Zoom with a direct-link handoff at go-time.
- 05Replay & offer
Replay page & offer
A replay for late arrivals and the workshop offer — with terms and a welcome confirmation — hosted in Kajabi.
Replay · Offer · Terms - 06Conversion
Post-workshop sales sequence
A closing sequence to everyone who didn’t register or buy — replay, offer, and a final call.
8 emails - 07Delivery
Program portal
Buyers land in a drip course or cohort-coaching portal — structured delivery that turns the sale into results.
Drip course · Cohort - 08Expansion
Upsell to the next program
A follow-on invitation into the next program — turning a customer into a returning one.
Sequence architecture shown · touchpoint counts, not live copy
The content that feeds it.
Organic LinkedIn carousels sit at the top of the funnel — teaching the core idea in the brand voice and driving registrations for the workshop. Concept, copy and design, built as a repeatable template. Swipe through a few below.
Carousel1 / 5
Carousel1 / 6
Carousel1 / 6
Carousel1 / 6The design system.
One kit powering every surface — a confident color system, a display-plus-body type pairing and reusable components that keep the brand consistent from headline to cohort.
ColorDisplay / Bold
Serif for warmth & voice
Body copy set for clarity and calm — generous line-height, comfortable measure, the same rhythm on the site and in every email.
Reusable explainer card — the pattern behind the site's feature and FAQ blocks.
Deliverables.
- 01
Brand & positioning
The category story, voice and visual identity for a brand-new idea.
- 02
Two websites
TopAuthority.ai and Discovery Hub — designed and built to work as one system.
- 03
Live workshop funnel
Registration, workshop assets and the follow-up that converts attendees.
- 04
Email nurture in Keap
A fully automated, multi-touch sequence that carries the brand voice.
- 05
Offers & cohorts in Kajabi
A progressive offer ladder plus cohort-based learning delivery.
- 06
Advisory & referral funnels
A high-ticket advisory application path and a referral-partner channel to grow the network.
The result.
Product, advisory and referral paths unified under one brand
Keap and Kajabi unified under a single brand system
Brand, web, email and offers — designed and built by one hand
The result is a complete go-to-market engine for a new category — proof that the same designer can own the brand, the websites, and the entire revenue path that connects them.
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